What should your capability statement look like?
The answer to this question is contingent on a number of variables. The competencies you include on your capability statement, for example, may be influenced by the variety and scale of your company's items or services. It also depends on what you want to do with your one-page capability statement template. In most cases, though, you must ensure that:
The whole capability statement looks appealing and attractive
Include nice infographics, drawings, or pictures for your staff, goods, and services if you can. Before submitting it to the printer, you should double-check your grammar and spelling. Even the simplest mistakes, such as misspellings, might turn off potential customers.
The capability statement example shows your logo prominently
When your company provides heavy machinery supplies, obviously there is no need to add photos of elves, fairies, or anything else that is unrelated. Rather, make your company emblem the focal point of your remark.
The document makes a statement
Not sure how to create computer graphics to make your point stand out? There should be no difficulty in making it look that way. Hiring a professional graphic designer to develop the paper for you is one obvious choice.
The document is readily available
Those who are enthusiastic about your capability statement template should be able to find it easily on your company's website and download it. You may also link to your statement from other pages on your website. It is advised that you bring copies of this paper with you to networking gatherings.
You never know, when people read your one-page capability statement form, they might want to learn more about you. Because it already has information about yourself, this works better than business cards. It's also larger, so it's less likely to be mixed up or misplaced with the other business cards they gather at events.
The format and sections of a capability statement
One of the first things a small business owner who wants to break into the "big leagues" needs is a well-crafted competency statement. Remember what we said earlier: this document is akin to a resume, but for your organization rather than for yourself. This document contains the following information:
• Is a concise list of all of the company's skills?
• Demonstrates how you can address the client's unique problem.
• Only information relevant to the intended client or customer is included.
• Shows how you are different from and superior to your competitors.
• It should be kept up to current at all times, which means you should constantly updating it.
This assertion, on the other hand, is not true:
• A paper with grammatical and spelling mistakes.
• A detailed account of your company's history.
• Your personal narrative is important since it demonstrates your company's capacity to solve the client's problem.
• Capability statements are now standard practice for the majority of firms in the resource industry. Resource company websites allow medium and small businesses to express their interest in becoming suppliers. They must have this document as a prerequisite in order to qualify.
Here are the formats and sections to include if you want to make this document:
Core Competencies: These are brief statements that link your talents to the agency's unique needs. It is suggested that they be presented in a bullet-point manner. Keep in mind that you shouldn't list all of your company's skills here; only the ones that are relevant to the agency you're submitting it to.
Past Performance: This area allows you to share relevant experiences beginning with the simplest. This technique reinforces and improves the skills you've identified earlier. The agency obtains clear evidence that the firm has previously done related or similar projects.
Include any government subcontracts or contracts you've received in the past, if appropriate. Those who have no prior experience in the public sector might instead highlight substantial business or industrial experience.
Company Data: More information about your company can be provided here, such as the size of your company, the number of workers, and the location of your business. Make a bolded list of any needed codes.
Contact Information: Provide your company's contact information to the agency in case they wish to contact you after learning more about your organization and capabilities. Include a contact person's name, job title, phone number, email address, business address, and, if applicable, a link to your company's website.
Differentiators: Make sure the benefits you can give to the agency's decision-makers are properly communicated. Otherwise, they might not prefer your company to others. Explain why your company is unique and why your products or services are superior to those offered by competitors. Describe your company's competitive advantage.
For many organizations, the quality of their products or services, as well as their degree of experience, are the most important differentiators. For example, your company recruits qualitative researchers and technical writers with advanced degrees and appropriate industry expertise. The major distinction here is the service quality.
When you appoint a co-pilot and a pilot to each writing project, they can offer the necessary validation, correctness, coherence, and verification of each sentence in the document. The attitude to revision and cooperation is the major distinction here.
The fair pricing or value-add of your goods or services might also be one of your company's differentiators. Consider these to be significant selling points, which you should express in one or two lines.
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